PureMind is a New York start-up that is still in it’s early stages of development. The purpose of PureMind is to create a cohesive, informative platform for individuals looking for mental health treatment and advice. The platform will include doctors profiles, patient reviews, information on various treatment options and information/reviews on medications. This platform is set to revolutionize access to mental health treatment within the digital space for patients. Vital Branding has provide branding, business consulting and marketing strategy services to this start-up. Vital Branding continues to be a major influencer in the development of this start-up, both in strategies and branding.