AIRLINEPROS
AirlinePros, the largest global leader in airline representation, reached out to us to help rebrand and market their business, which currently represents 60+ airlines worldwide. We started by designing and developing a new website, which targets their two main consumer types. We were also responsible for not only marketing AirlinePros, but also the digital marketing of over 60 airlines across the world. Our primary target was building each airlines a digital presence in North America, which expanded to various countries in Africa. This included new social media design and content, video creation, search engine optimization, marketing logistics, press releases and targeted email campaigns. The work we did was primarily a B2B audience of travel agencies and booking engines. In addition, we created, conceptualized and launched a new brand extension campaign called “AirlinePros Travel”. We created this concept to reach out to potential airline consumers (B2C) as a whole for all their 60+ airlines. We focused on promoting targeted worldwide destinations in which the airlines were based and the integration of a portal for consumers to directly book flights with AirlinePros.