• 10 Principles of “Good Design”

    10 Principles of “Good Design”

    The industries I have worked in since starting Vital Branding are widely distributed.  However, my standard of good design for branding is applicable not matter what industry I serve. Good design is applicable beyond branding and graphic design. In this way, my sense of good design [...]

  • 6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

    6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

    Edelman Digital's annual trends makes predictions for the major changes in digital marketing for 2017.  Overall, quality, interactive content will continue to be a commodity for brands and consumers, in which standing apart from the crowd will continue to be important on multiple dimensions. The [...]

  • The Psychology Behind Colors in Branding

    The Psychology Behind Colors in Branding

    True Colors: A Quick Guide to Picking the Right Color for Your Brand:

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