While the game is 7 or 8 minutes, that varies—depending on how long you stay alive

question of whether content investment or hardware sales need to happen first for VR to go more mainstream, he said at this point it’s all about content.

“Developers are able to use the whole pallet of the media and combine that with strong IP where you bring it to these worlds,” Steiber said. “I think that’s where we are. I don’t think we’ve had our House of Cards moment yet … We’re still searching for that breakthrough title.”

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