Ford Uses Idris Elba and a Social Media Puzzle to Reveal Its New Electric Mustang SUV
The brand showed the new car to influencers 3 weeks ago, then unveiled it slowly
Here’s How Walmart’s Self-Service Ad Platform Stacks Up Against Amazon’s
There’s potential for cross-retailer insights
Infographic: How Much Influencers Like to Take a Stand
The majority of them are more likely to work with a cause-based brand
4 Lessons Madison Avenue Can Learn From Silicon Valley
What agencies can steal from big tech
The First Brandweek Constellation Awards Celebrate the Remarkable Power of Marketing Teams
This might just be the era of the individual—a time of self-care, being your best self and selfies galore. And yet collaboration is an incredibly powerful phenomenon. For proof, look no further than the winners of our first annual Constellation Awards in which a jury of senior Adweek editors selected the best team-led marketing efforts across 30-plus categories, from fashion and entertainment to influencer campaigns, rebrands and more than a few truly creative activations. It seems we really are stronger together after all. —Kristina Feliciano
Best Team by Category
Beverage/Spirits
AB InBev Brand Management Team and Wieden Kennedy
Brand Team Andy Goeler, Joe Lennon, Miles Ritenour, Alissa Heinerscheid, Conor Mason
Microsoft’s Xbox Adaptive Controller and “Changing the Game,” a campaign broadcast on Super Bowl Sunday that featured triumphant stories of real-life gamers with disabilities who were empowered through the specially designed controller. The stats were impressive: over 1.1 billion impressions; a 246% increase in social voice during and around the Super Bowl; and an 879% increase in conversation around #GamingForEveryone. And its message-supporting inclusive design was clearly heard: Competitors like Google enabled their platforms to be compatible with the Adaptive Controller.