Fernando Machado Goes From Burger King to Plant-Based CMO
A moldy Burger King Whopper isn’t the marketing image a plant-based food producer wants to conjure when selling its product, but it helped bring marketing mastermind Fernando Machado…
Disney Sells Out Ad Inventory for 95th Oscars
The 95th Academy Awards are airing on Sunday, March 12, but Disney is already starting the celebration early with its ad sales announcement.
On Friday, the company confirmed that it…
SXSW Draws Major Advertisers. Here’s Why
South By Southwest has effectively taken over the streets of Austin, Texas.
With brand activations spilling out of bars, restaurants, parking lots and venues, and hundreds of…
Little Mermaid, Meryl Streep Set for Oscar Night Spotlight
At the 95th Academy Awards on Sunday, Disney is set to make several new properties part of your world.
Last year’s awards bounced back from a ratings low with an average of 16.6…
AI-Based Audio Content Is the Next Brand Safety Issue
Video, image and text-based memes are passé. Voiced-based memes are the latest hits on social media platforms, especially TikTok and YouTube, and the next format being flooded by…
McCann Worldgroup Launches New Sustainability Dashboard
McCann Worldgroup has announced a new sustainability dashboard, the Green Tracker, to measure progress as it works to decarbonize its business.
The dashboard will offer a real-time…
Make the Most of the Marketing Mix Modeling Renaissance
An old marketing industry technique is seeing a resurgence in popularity these days: MMM. Marketing mix modeling, sometimes referred to as media mix modeling, measures the impact of a…
Tracking Marketers Taking New Roles Across Europe
Marketers on the Move is an ongoing monitor of the new roles being taken on by marketers as they advance their careers around Europe. We look at who is going where and to do what for…
How to Turn On Open to Work
LinkedIn’s Open to Work feature allows users to tell other LinkedIn members and/or recruiters that they’re interested in new work opportunities. Users can decide whether this…
With Customer Experience, Don’t Confuse Speed With Ease
With the click of a button, you can buy almost anything under the sun from millions of sellers and have it on your doorstep in two days. Going to the airport? Download an app and skip…