Twitter reopened shop for its political advertising business nearly two months ago after banning political ads back in 2019, stating concerns over the impact political speech could have…
With tech giants now beginning to work the latest advances in generative artificial intelligence into their enterprise offerings, their next step is selling businesses on the potential…
Before A-list celebrities started documenting the fine details of their personal lives on social media, a fan’s self-proclaimed closeness to a public figure only required a stroll…
In the rapidly growing creator economy space, even the creators themselves struggle to price their wares.
U.S. advertisers are anticipated to spend over $6 billion on influencer…
For some diehard Ikea customers, a trip to the store is already considered a magical experience. But in times of economic uncertainty, the home furnishings retailer wants to drive home…
Ken A. Meyer began working at Wieden+Kennedy in Portland, Ore. in 2002, two years after being diagnosed with systemic scleroderma, a life threatening autoimmune disorder that thickens…
The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, according to the publisher, Adweek can exclusively…
Cannes Lions has named Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for the second consecutive year–the only brand to achieve this in the history of the…
From the well-meaning but hapless skateboarding foster dad depicted by British retailer John Lewis in its 2022 Christmas ad to the unconventional moms spotlighted in Johnson’s “The…
Lobbying typically gets a bad rap, conjuring images of backdoor deals corrupting politicians with money. But over in Finland, a creative agency challenged these norms with an unusual
