When entering a building, do you inspect its foundation? While on a bridge crossing a river, do you and verify who designed and built the structure? Does your neighborhood have public…
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The past 18 months have been challenging for businesses across industries. Yet Target managed to rack up significant growth through establishing a brand purpose and quality customer…
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On Monday night, the fashion publisher and Cond? Nast title Vogue broadcast the official livestream of the annual Met Gala on its website, and the resulting traffic broke records for…
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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Quartz’s…
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Few industries were hit as hard by the pandemic as the restaurant business. After much of the country went into lockdown, restaurants—like almost every other business—were forced to…
In fits and starts, people all over the world have begun to travel again. Getting to and fro, though, is not without its challenges given the spread of the delta variant and…
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Nike’s message of athletic unity, launched during one of the most divisive summers in American history, has won the Emmy for outstanding commercial. The brand and its agency of record,…
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An up-and-coming futuristic sport is locking in a blockbuster sponsorship with a technology positioning itself as the currency of the future. The Drone Racing League (DRL) said this…
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Our world has no small number of crises on its hands, from a global pandemic to an extinction-level climate crisis that’s brewing rapidly. Yet it often seems like billionaires and…
British women’s tennis hit a generational peak when Emma Radacanu lifted the U.S. Open trophy on Saturday, Sept. 11, a moment viewed by over 10 million people in the U.K. after Amazon…