California Ramps Up Efforts to Regulate AI
California’s policymakers are making efforts to regulate the use of artificial intelligence, especially as a way to combat algorithmic discrimination, including testing algorithms…
Oscar Mayer’s Wienermobile Is the Wedding Venue of the Spring
It’s no secret that marriage takes a lot of work, and this is often true even in the early days of the wedding planning process. Creating the perfect nuptials can be a stressful…
Most People Aren’t Familiar With the ‘Circular Economy’
As companies shift to more circular systems—meaning those that avoid drawing on virgin materials or result in landfill-bound end products—a new set of terminology is emerging to…
For Authentic Campaigns, Brands Are Skipping Influencers
Younger consumers crave brand authenticity, and that’s often being brought to them by the creator economy. Brands are reaching out to creators to help them bridge the gap to new…
Personalized Marketing Is the Key to a Company’s Success
It sounds like a joke the world is playing on marketers: Deliver targeted, personalized experiences at scale.
Sure, let’s mass produce individuality. Let’s build a factory that…
Requests for Companies to Delete People’s Data Have Soared
There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company…
How Design Army Used AI to Create Quirky Retail Campaign
Life on this desolate, wind-swept planet comes in two forms: giant eyeballs that seem more endearing than eerie, and impossibly stylish people with varying degrees of astigmatism.
If…
How to Mute Notifications for a Chat
Reddit allows users to chat privately with other users on the platform. Users have the option to mute notifications from individual conversations if they don’t want to be alerted…
Ally Financial’s Andrea Brimmer on Equity in Sports Marketing
In the first episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane sits down with Ally Financial CMO Andrea Brimmer.
There are brands that talk the talk, and brands…
Heineken’s Gaming Campaign Breaks Anti-Social Stereotypes
Gaming is often stereotyped as a reclusive pastime, but Heineken is challenging that notion with a celebration of its community spirit.
The beer brand’s first major campaign…