Adweek Presents… Jennifer Garner and John Foraker
On this week’s episode, we travel back to Challenger Brands 2021 where Adweek’s former editor in chief, Stephanie Paterik sat down with the co-founders of Once Upon A Farm, which…
How Media Companies Celebrate Pride Amidst LGBTQ+ Backlash
Don’t Say Gay. Bathroom bills. No trans kids in sports. Ban children from attending drag shows. It may only be June, but so far in 2022, state lawmakers have filed nearly 300…
Source link
Google, NBCU Reportedly Eyed to Partner on Netflix’s Ad-Supported Tier
Google and Comcast NBCUniversal are reportedly among the frontrunners to help streaming giant Netflix roll out its upcoming ad-supported tier. Netflix hopes to debut its AVOD offering…
Source link
How Agencies Can Be Equitable Inside and Out With RanaVerse
When June rolls around, brands try their hardest to get LGBTQ+ consumers’ attention with a predictable release of rainbow-themed products. This tactic is referred to as “rainbow…
An AI Fix to Advertising Bias? Industry Giants Commit to IBM’s Tech
CANNES, France — A coalition of industry giants, including WPP, Delta Airlines, the 4A’s, Kellogg and Mindshare, have joined forces with IBM to combat bias in digital marketing. Since…
Source link
In MTV Entertainment Group’s Juneteenth Spot, a Black Creator Subverts Common Media Imagery
MTV Entertainment Group passed the mic to one Black creative to illustrate and raise up seldom-seen portrayals of Blackness intended to provoke self-recognition for Juneteenth….
Source link
Marketing Morsels: Seinfeld vs Snyder’s, Dashmart’s Unrigged Claw Game and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Seinfeld’s Jackie Chiles takes on Snyder’s of Hanover (Captions for…
Source link
Attracting Gen Alpha to Work in Agency-land Requires a New Set of Priorities
Long hours, hierarchical structures and scattered opportunities to get your voice heard. It’s not exactly the best job description, no matter the field. And yet, this is the perception…
Source link
Spotify, IAS Team Up on Brand Safety Solution for Podcasting
Spotify and Integral Ad Science said Wednesday that they will team up to provide brand safety transparency through a tool for podcast advertisers, with the streaming platform calling it…
Source link