As part of our creative endeavors, our team has recently been producing various “web art”. This is based on custom, digital graphics we create from various inspirations. This recent webpage was created from the inspiration of “conspiracy” alien life images. All images used in the page originate from this theme.
We are happy to announce the new website launch for our client Meenan & Associates, who is one of NYC’s top civil rights law firms. We provided full rebranding for the law firm, including a new logo, brand identity, content development, custom WordPress website, and social media optimization. Our continued services include aggressive SEO for law firms, digital advertising. landing pages, lead capturing and overall digital campaign optimization.
Last Friday Disney’s CEO Robert Iger resigned from his post. For over 14 years he’s been rebuilding the Disney brand, preparing it to survive a rapidly changing future full of mobile electronics and compensated streaming solutions.
Branding was only related to advertising. Advertising agencies wanted to make sure that each and every time you find a set McDonald’s golden arches, you’d think if a consistently excellent meal for a reasonable price. Their gold fries were hot and tasty every moment, and after eating a Big Mac you’re left wondering what was in the secret sauce that made it taste so good.
The Disney brand was initially connected to the emergence of animations. He provided leading-edge technology to tell stories frequently associated with strong morals. This provided the basis of the entertainment business he and his brother Roy constructed.
Robert Iger entered the scene in 2005 as Disney theme parks and present entertainment model had grown, lacking expansion. Generation Z, their target market, was in K-12 schools. They were fast adapters to technologies and attracted to video. Disney had to broaden its material and revamp its delivery to reengage young Gen Zs and the older generations which had grown up with Disney.
As the master of storytelling, Disney researched topics that would fit into its own brand. The first brand that match was Pixar, who specialized in cartoons and had worked with Disney before on these projects like Toy Story. Disney went on to include Marvel, Lucasfilm, and Fox supplying them Star Wars and superheroes to their stable of characters and stories. In the previous year, they also launched Disney+, their own video streaming service to broadcast over new and existing technologies. Disney has since seen increased earnings and a stock price that has outperformed S&P competitions.
What’s remarkable is that Disney has stayed true to its brand. During their acquisitions their still called master storytellers using wholesome themes involving strong moral character. They are still on the leading edge of technology in their productions both in their theme parks and movie.
Every one of us has a new reflects that we are. Brands are tough to build because they demand consistent actions that reinforce this brand. Therefore, “your brand” is tough to construct, but easy to ruin single actions which don’t conform with your current brand.
Honesty, hardworking, dedicated, finds innovative solutions, positive, optimistic, and supportive can be components of your brand, what you’re known for. The first time you blame somebody else for something you’ve done, lie to escape punishment, or do not support another can ruin the brand you construct for ages.
They’re admired by many through raising stock price and presence in their theme parks. As you build your brand, ensure that your activities continue to support the brand you’ve built.
1. Identify And Live Your Heart Values -Discover what core worth your manufacturer holds and embody them all that your organization does. Those values must be evident from your new products and content, services, messaging and also in each way your brand is reflected in the public eye. If you’re being true to your values, and you make sure your employees profoundly comprehend the brand, you’re constantly stewarding your brand in the ideal direction. A consistent brand identity saying is fundamental to the ethics of any manufacturer.
2. Get Real – Brands ought to become really clear on who they are, why they do what they do and what their distinctive value actually is. As soon as we speak clearly, openly and honestly, we tell stories that are better. It is time to get rid of corporate-speak and get genuine. That is what folks are searching for. – Lynne Golodner, Your Folks LLC
3. The top storytellers practice their craft and possess a callous and reliable editor to help them enhance their job. They make it seem simple and off the cuff, belying their devotion to optimizing the tales they tell. The top storytellers write.
4. Exclude comprising. Who do you exist? Which are your beliefs which can add value to them? What’s your sacred guarantee to them? Use these as guiding principles to locate your voice, tell your tales and be consistent with your own brand.
5. Live Up To The Promise Of Your Brand New – Nowadays, marketing and branding aren’t about shallow amplification of their brand’s promise: It’s about the capacity to understand that promise daily. Millennials and Gen Z require credibility from manufacturers, and when there’s a gap between what is guaranteed versus what’s sent, the company will have problems with social websites, and advertising and PR machines will no longer have the ability to defeat that gap.
6. Speak Out Of Your Actual Experiences- Company owners may become better storytellers by simply being real and talking from actual experiences. In the present day and era, online readership can tell when a story is painted or painted. Business owners have an exceptional chance to talk from real-life experiences and beyond learning opportunities.
LinkedIn has all of the attributes necessary for private branding. From its resume-like sense to its in-house printing stage, you will find everything to turn your brand glow. But that does not indicate your own brand is going to be an automatic success. You will want to understand a couple of tactics to be successful in private branding on LinkedIn.
If it comes to brand awareness and marketing, no additional social networking network may hold a candle into LinkedIn.
How do we make this a bold statement?
Take some details about this wonderful network…
• LinkedIn boasts more than 575 million users, with over 260 million active monthly users.
• 79 percent of marketers see LinkedIn because a very good source of prospects.
• Content LinkedIn receives around 9 billion impressions each week.
• LinkedIn pushes over 50 percent of societal traffic to B2B sites.
In comparison to other social networking websites, LinkedIn’s consumers are more engaged in business issues. Generally, people do not utilize this system to get in touch with family members and friends. They use it in order to create valuable business connections and also learn what’s trending within their business.
As you establish your industry experience and participate with other people on the community, audiences will have your articles and seem to find out more about you.
However, what they discover when they study you on LinkedIn may make a difference in their following actions. If you’d like people to join and participate with your own personal brand, then produce a profile that’s worthy of the attention.
Keep reading to find out ways to bolster your own branding on LinkedIn and also receive the best outcomes.
1. Your profile will give you visibility on such search engine.
As you create your own profile, decide what key words you want to target — typically, this is your job title or specialty.
As soon as you have your key words in mind, sprinkle it during your headline, summary, job title and job description. These tiny steps will help other people to discover your profile and get to know your own brand.
2. Sell Yourself in Your Description
Some return from actually selling themselves since it seems too much like bragging. But consider that if folks see your LinkedIn description, then they wish to have a great idea about that you — everything you can do and everything you understand. So as to accurately depict that info and draw audiences to a own brand, it entails a level of “marketing”
Rather, get into the stage and concentrate on the main highlights of your abilities.
Bring in almost any facts and statistics that reveal evidence of your experience. Can you invent a system which saved the business X quantity of money? Include as several of these particular examples as you can.
Be cautious to not talk in industry jargon — even in case a description is overly technical, it may possibly turn off a sizable part of your audience. Produce a description which anybody can comprehend, regardless of their background. This makes your new accessible.
3. Choose Your Profile Pic Carefully
Your profile picture is among those very first things that people watch in your LinkedIn profile and it may tell them a whole lot about you. A wonderful profile pic will exhibit your experience and character.
What goes into a fantastic profile pic? Listed below are a couple of criteria to consider…
• Ensure it is clear — Prevent any pics that appears blurry or dark.
• Use good lighting.
• Do not incorporate another person in your picture.
• Dress professionally.
Put thought into your profile picture and ensure that it sends the right message to your audience: mainly, that you are focused and professional.
4. Utilize Your Cover Photo Strategically
Your cover photograph is another significant visual you need to select carefully. It’s basically the welcome mat which sets the tone to your webpage.
Opt for a cover photograph that relates to a personal brand. This might be a symbol or something which reflects your business. By way of instance, you may use a calculator if you are an accountant.
Use this space visually. If you are celebrating a landmark such as your first publication or a business award, then have your cover photograph market the fantastic news. You may even use a free tool such as Canva to make your cover photograph that is just the ideal size and style it with text and other components to make it even more attractive.
5. Give a Reason for Action
A call to activity (or even CTA) is a vital approach to show people the next step. Whether this is seeing your site, calling you, or downloading the most recent ebook, you will need a very clear method to guide them there.
LinkedIn includes specific CTA choices, based upon what you need. These include…
Decide on a CTA that fits with your current goals, whether that’s more site traffic, newsletter sign-ups, or more conversions.
6. Leverage Videos
Video is an important tool across all social media platforms, and LinkedIn is not any different.
As an example, you might upload a video about to your LinkedIn summary. This gives people a much better sense of who you are apart from your written resume. You might also incorporate media clips from some other interviews you have had or a trailer for your latest publication. All this gives visitors a well-rounded impression of who you are and what you bring to the table.
Aside from your own profile, there are other creative uses for video on this stage. Create and upload a video on a complicated business subject which will help your audience understand it better. Turn one of your favorite blog articles to a video. You may even discuss other people’s video, with a label crediting them.
7. Write Articles about the Platform
While you may have your own site — that is excellent — we invite you to not discount publishing on LinkedIn’s platform.
Publishing on LinkedIn is a good way to attain your audience, since they will be informed as soon as you hit release.
What can you print on this platform? You might do an excerpt from one of your blogs, with a link directing people to browse the whole post on your website. Or you could publish unique content that would excite your LinkedIn audience. Topics that focus on entrepreneurship, initial research, and the most recent trends are some of the hottest on LinkedIn.
8. Include Your Skills
You can list up to 50 abilities on LinkedIn. Even though this might seem excessive, you’ll find that you go through them rather quickly.
These abilities range from generic — writing, editing, social websites — to people more specific to your business. As you get started adding skills, you’ll be surprised how quickly you reach that limit.
While this may be a simple process, you still ought to approach it with a level of strategy. Do your own research. Look at potential job openings in your industry and see what abilities they need. In case you’ve got these abilities, make certain to add them to a list.
9. Join and Participate in Groups
I feel like that one includes a lot in posts about LinkedIn. But there is a good reason for this — classes are a valuable part of a LinkedIn plan and not nearly enough people take advantage of them.
Groups are a prime way to interact and socialize with people who have similar interests. If you combine a group unique to your industry, member will be considering the exact same industry issues you are.
But linking groups is only the start. In addition, you need to participate. Reply queries. Engage. Share content which you believe the group will find useful, even when you did not create it. All this helps you get the most out of the experience.
10. Be Authentic and Get Involved
LinkedIn shouldn’t be a one-sided conversation — so don’t just use it to share your articles and ideas. Ensure it is a two-way street by reading and commenting on what others post. And, in the event that you really enjoy a post, talk about it.
All of this helps to cultivate good relationships with others on the network.
This will come in handy in the event you’d like to collaborate with a person down the road. As an example, if there is an influencer with whom you’d love to utilize a while, then engaging with all the influencer’s content on LinkedIn could be a stepping stone into that objective.
11. Request Recommendations
With so much hustle and bustle in day-to-day life, most individuals do not give recommendations with another thought. That is why you might need to reach out and request certain people — past customers, fellow colleagues, industry leaders that you know to write you a recommendation.
Recommendations are a vital part to your new — showcasing others’ positive opinions on your expertise and skills will elevate your reputation.
Nowadays, companies already have to be concerned about site design and social websites, so most company owners might not even bear in mind that search engine optimization (search engine optimization ) is something. If it describes you, then this manual may be of some aid.
In other words, SEO is the process of optimizing your site to be able to acquire organic or traffic from search engines such as google or Bing.
This usually means making changes to your own site’s content and layout which will allow it to rank highly on various search engine results pages. Why is creating organic visitors better than paying for advertisements?
The Net’s Librarians
Imagine that you’re among those librarians for your most comprehensive repository of knowledge and information that humankind has ever made. Imagine that huge numbers of individuals come to you each day seeking information on a particular topic –for instance, on Nietzsche or the Oscars or the way to cook the ideal steak.
To be able to help each individual find the info that they are searching for in a quick, effective manner, you’ll have to understand a little about what every book on your library is all about. In addition, you should arrange all of the publications based on a kind of system–maybe alphabetically, year of publication or from subject or key words.
Search engines behave like the net’s librarians. They attempt to match the consumer’s search phrases with the most important info in their database, and also we must comprehend how they do so in order to comprehend why SEO is so important.
Search engines operate in three measures. To begin with they send crawlers via all available content online –pages, pictures, sound, video and so forth. Crawlers are robots which send snapshots of accessible content back to the search engine servers.
Then, the data is organized into a searchable listing. This massive list is referred to as a search index and may function as the foundation to get a raw keyword research. However, decent search engines such as google and Bing go one step farther.
These search engines position all of the bits of articles related to a searcher’s query, with a algorithm to dictate the generated listing from most relevant to least relevant.
Search engines which always deliver important results gain repeat customers. These faithful users learn how to rely on such a search engine over all others. Recent statistics demonstrates that Google and Bing constitute nearly 85 percent of internet searches. This implies a high degree of user confidence in such search engines.
Recent market share numbers reveal that most men and women start their online experiences through an internet search engine. That is the reason it’s essential for your site to rank highly on search engines: A top rank indicates high value, and higher relevance brings confidence on your brand and your site.
Google determines its rank by means of a mixture of countless distinct ranking signs, but three have stayed constant: caliber on-page content which satisfies the searcher, links pointing back to your website, and RankBrain, that uses artificial intelligence to simulate an individual”gut sense” strategy to translate difficult searches.
Google and Bing apply metrics like clicks, page views and time on webpage to assess the degree of user participation throughout your site, which indicate how satisfied customers are using the information that they find on your website.
The greater quality–and, consequently, more pertinent –articles you’ve got on your website, the greater your pages are more inclined to be rated by the search engines. Fantastic content creates satisfied users!
Links For Your Website
Another way search engines measure a site’s relevance is by outside websites which relate to it. The caliber of the traffic is equally as important as volume, as search engines will ban sites which try to traffic.
A much better way to construct backlinks is to create relationships with the neighborhood. Fans and other satisfied customers will relate back to your own site if they write about it and cite it on social networking. This assembles organic backlinks which are a lot more precious than a hundred spam hyperlinks generated by spiders.
So, why use SEO rather than different procedures of increasing traffic, for example paid advertisements? In the end, Google itself provides a paid AdWords platform where advertisers bid on keywords.
It can help to come back to the library we used previously. Imagine a publication’s publisher launch a multi-million-dollar advertising and marketing campaign to improve awareness of a brand new publication about, let us say, building birdhouses.
These campaigns will boost sales of this publication briefly, but finally marketing campaigns finish, and the upcoming clueless nest box enthusiast might need to go to the local library and request a librarian to recommend a book about building birdhouses.
That is the beauty of SEO and the reason it’s the basis of almost any small business advertising program. It could take some upfront time and investment to install correctly, with quality articles and a community of backlinks that are organic. However a well-designed site which follows the fundamentals of SEO will continue to create a continuous stream of leads and traffic to your small business, at no cost.
In celebration of Black History Month, Snapchat launched an immersive lens earlier this month that lets users explore a virtual art gallery filled with the work of black millennial artists. The idea is that Snapchat users can enter the “gallery” wherever they are to see sharp and vibrant work that celebrates and reflects upon many themes, including being a young black artist in America.
The featured artists include Gianni Lee, Bianca Pastel, Jessica Spence, Jameel Mohammed, and Paracosm, with music from Ivy Sole. The Snapchat black employee group, SnapNoir, “spearheaded” the initiative “to honor the work being done by talented artists today and celebrate the black history of now.” The lens and gallery experience will be available throughout February.
When it comes to branding and digital marketing, there is no easy way to succeed. Thoughtful creativity not only applies to visuals but also quality services/products, content writing, positioning, and strategic targeting. The truth is it is there is a gold rush happening within the digital sphere, and ignoring it as a business is not possible for future success. As an agency, we are genuinely passionate about what we do and love our jobs. We spent the time to write this article with positive intent to help your business succeed through the pyramid of branding and marketing for 2020.
PYRAMID BASE 1: QUALITY SERVICES AND PRODUCTS
Let’s start at the beginning of the process, or the “base” of the pyramid. This starts with your business and what you provide. Overall, are your clients or customers genuinely happy about what you put out into the world? Do you have people that come back to you for new services or products? In this current marketplace, consumers have become less immune to older standards of marketing, where agencies could use the right amount of fluff and buzz to create a successful brand with little to back it up in terms of a great company.
The sad news for companies that provide low quality, overpriced services, or products with a lot of fluff and deception is no longer possible. All it takes is one Google search of your company name to find bad reviews, articles, and “high authority” negativity. So the base of the pyramid is a truly, great company with a genuine intent to provide either or a service or product to benefit the end-user. Unfortunately, the world of fluff through quality branding with an internal structure of nothingness is collapsing all over every industry.
PYRAMID STEP 2: THOUGHTFUL INTENT AND LEVERAGE OF STRENGTHS
So now that we established, you can’t hide behind quality branding with poor intent, or the previous “capitalistic” deception, you need to develop who you are as a company and what benefit you provide the world. The more specific and niche this benefit is better. The clarity and transparency of benefits are also vital. As an example, you are a general practitioner physician who is passionate about the benefits of healthy eating. It may be tempting to push things like drug companies to patients, but that is not going to work in the digital sphere. What IS going to work is to target your passion and knowledge of healthy eating into your ethos of your practice and the clear benefits it provides to patients. It is a little scary to lead down a future with this intent, but keep in mind the end goal and where the business will be in the future. Be CONFIDENT in your passion because your confidence and positive intent will result in the satisfaction of the end-user.
PYRAMID STEP 3: INSPIRATIONAL BRANDING AND CONTENT
The next step up in the pyramid is to develop a quality brand image and mission. Spend the time and money to make a modern logo and hire someone who is a fantastic content writer. Sit down with them and educate them as much as possible on your business and background. Work hand in hand with them to develop the image you want to project, but at the same time, let them be the end decision-makers in their PASSION for branding and marketing. Create a strong foundation of your brand that you are going to showcase to the world. Be confident, creative, bold, and unique- think less about the immediate profit and more so on the long-term results.
PYRAMIND STEP 4: INVEST IN DIGITAL MARKETING
The pyramid now moves up to the thing that older generations are struggling- and for the most part, actively protesting- which is the basics of digital marketing. Are you still handing out printed brochures to your end-users and paying thousands of dollars to be featured at a trade show? Do you feel like a website is just not that important, and social media is a waste of time? Yeah, that is going to be a problem for your company’s future. The savvy companies who are working with the best agencies are setting up the ultimate basics for digital marketing starting at a responsive website with high quality visual and written content that loads fast, works great on mobile, and offers some interactivity with intent. They also are setting up profiles with matching branding and content on literally every popular and upcoming social platform and grabbing those branded usernames. Next, they are setting up listings, trade profiles, e-commerce listings, and other vital items within the given industry. It is a DIGITAL GOLD RUSH for companies to get those digital spots for future visibility and profit. Do you know how much ring.com cost? 1 million dollars.
PYRAMID STEP 5: SOCIALIZE AND ENGAGE IN THE DIGITAL SPHERE
This really could be the base of the pyramid, but for this purpose, the top of our pyramid leads to the ongoing pyramid platform for success. Once you are all set-up with the basics of digital marketing, next, you need to spend the time spreading the message of who you are and what you do. Be thoughtful in this process, and do not try to take short cuts. Do things like make videos of who you are as a brand with genuine insights into your company. Talk to people on social platforms not only to push your business but also to offer insightful knowledge as a brand within your industry. Take pictures, pictures, pictures and videos, videos, videos. Archive everything and push to create some form of unique content every day. At this point, it is time to also invest in digital advertising and other more traditional forms of promotion because if you are doing everything right, people are going to be happy they saw your ad and share it.
We could spend days writing about our knowledge and how we got to the above, but this is our passion, and we have good intentions. Things like that fact, Google and Instagram algorithms prioritize the visibility of businesses with high-quality content, and positive engagement should be enough. The good news is that the world is moving to a better, more equitable place of commerce and service exchange. The positive intent of businesses and people as a whole will change the generations to come. So take a deep breath and visualize how you are going to contribute to a more positive world in your everyday actions- and not through the dollars in your bank account.