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Keith Sweat Implores Old Spice to Leave This NFL Linebacker Alone in a Melodic Ceasefire Attempt

Old Spice has started a multimedia war. Although that may sound a touch dramatic, we’re not sure what else you’d call a series of pointed attacks, cleverly cloaked in a campaign called “Sweat Defense.” And the target, NFL linebacker Montez Sweat, appears to have done little more than have a mildly unfortunate last name.

The Washington Redskins rookie has tried everything, from reasoning with the brand (“It’s just my last name”) to employing some pretty solid defensive arguments from colleagues, like Denver Broncos star Von Miller (“Guys, it’s just his last name”).

But the 82-year-old grooming industry tentpole, relentless in their quest for drama, has blown through every single one of the poor guy’s defenses. Luckily for him, Montez shares a last name with one of the most commanding, iconic voices in R&B.

Old Spice has partnered with Keith Sweat with help from Wieden Kennedy Portland, Citizen Relations and Anaheim Studios, for what really ought to be the be-all and end-all of this Spice/Sweat feud. Revisiting one of his biggest tunes, Keith has called for an end to the madness with a reworked version of his 1996 hit, “Nobody.”

In a two-minute music video—which Sweat released via his social media channels—the R&B legend is seen recording an impassioned plea in a studio. As catchy as it ever was, Keith’s call for “O-o-o-o-old Spice” to leave Montez, Keith and the rest of their surnamesakes alone is difficult to top.

Some might call it a “diss track,” but calling it such would imply that the unrelated Sweats are waiting on a response. This is more like a melodic ceasefire. Besides, can Old Spice claim to have a stronger defense than Keith Sweat’s charm? That’s doubtful.

Among strategically placed billboards, full-page ads in the Washington Post and a cleverly linked string of shorts, “Sweat Defense” is an intelligent way to connect two entities—sports and antiperspirant—in a way that doesn’t feel trite. Bringing old-school staples like Keith Sweat into the current pop culture landscape for a younger generation is also a nice touch. Now, if they decide to pick a fight with Byron Maxwell or D’Angelo Ross, we have a few ideas.

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LinkedIn Refreshes Its Morning Update, The Daily Rundown

LinkedIn revamped The Daily Rundown, its morning update in which editors at the professional network curate professional news, trends and career tips.

Senior product manager for news Sneha Keshwani said in a blog post that members can now click on one of the headlines in The Daily Rundown to see relevant conversations members are already having, adding, “Now, you can more easily move between each story and dive deeper into the ones that interest you the most.”

The Daily Rundown is currently available to LinkedIn members in Australia, Austria, Brazil, Canada, China, France, Germany, India, Japan, Mexico, the Netherlands, Pan Asia, Pan Europe, Switzerland, the U.K. and the U.S., and it will be added in the Middle East and North Africa soon.

Keshwani said members with the LinkedIn mobile application can go to Communication, News setting to receive notifications when The Daily Rundown is ready every day.

LinkedIn’s news editors also surface content for Today’s news and views on the right-hand side of the professional network’s main feed on desktop, which can also be accessed via the search bar in mobile.

Keshwani wrote, “This feature not only helps you stay informed about important news and trends affecting your work-life but also provides you with conversations and perspectives from other members.”

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97% of National Political Tweets Come From Just 10% of U.S. Users

Pew Research Center found that disapproval of President Trump spurred Twitter activity

Donald Trump drove people to their smartphones and keyboards, as Pew found that members of the test group who shared that sentiment were behind 80% of all tweets and 72% of tweets mentioning national politics.

Meanwhile, those who approve of Trump churned out 11% of overall tweets and 25% of national politics tweets, meaning that strong disapprovers and approvers of the president were responsible for 97% of all tweets mentioning national politics.

According to Pew, 55% of U.S. adults on Twitter strongly disapprove of Trump, compared with just 48% of the general public, while 15% of Twitter users strongly approve of the president, versus 29% of the public overall.

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How to Make a More Confident, Compelling Case for Content Innovation

Advocating for content innovation takes a convincing presentation and a confident delivery. Take your business case to the next level with these tips for overcoming the pain of the pitch and getting the thumbs-up for your ideas. Continue reading

The post How to Make a More Confident, Compelling Case for Content Innovation appeared first on Content Marketing Institute.


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