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The feature began rolling out Thursday and, by early 2020, it will be available in all 20 countries with access to Facebook Dating: Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Ecuador, Guyana, Laos, Malaysia, Mexico, Paraguay, Peru, the Philippines, Singapore, Suriname, Thailand, the U.S., Uruguay and Vietnam.

Charmaine Hung, lead product manager on Stories for Facebook Dating, told Queenie Wong of CNET that adding Stories—which enable people to post photos and videos that disappear in 24 hours—can help people bring a more “authentic” version of themselves to Facebook Dating, potentially extending conversations with matches.

Stories cannot be created within Facebook Dating. Rather, once they are created on Facebook or Instagram, Facebook Dating users can share them. Potential matches’ Stories can be viewed and liked, and people who match can continue viewing each other’s Stories.

F8 developers conference in May 2018.

Facebook Dating profiles are separate from users’ main profiles, with all Facebook Dating activity remaining within that feature and not being shared elsewhere on Facebook.

Facebook Dating is completely opt-in, and only people who choose to use the feature will have Facebook Dating profiles

People on Facebook will have no way of knowing that their friends are using Facebook Dating, and current friends will not be suggested as matches unless the Secret Crush feature is being used.

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Cops sure think so in this wild ad from Publicis Groupe’s PSOne

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McCann New York clinches another win for the 2019 awards season

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Beto and Elena meet cute. The hunky heartthrob picks the shy young gal on a couch, and sparks fly. From there, the two are so smitten with each other that they can barely stand to be apart.

But when tragedy strikes Elena, Beto’s out of his mind with worry. Can his love save her?

Of course it can, because this is a telenovela. Or rather, it’s a melodramatic long-form commercial for a telenovela. And it hits many of the same beats as the TV show it’s promoting: Peru’s most popular series, De Vuelta al Barrio (“Back to the Neighborhood”).

The 3 1/2-minute spot comes from Circus Grey in its first work for Peruvian network America Television. With its power ballad soundtrack, “Beto Y Elena” is a deft and lovely piece of advertising that transcends language. A cover version of the Peruvian ’80s rock hit, “Fantasy,” by Arianna Fernandez serves as its heart-swelling backdrop.

The name of the song gives a peek into the ad’s clever, escapist structure: Beto and Elena aren’t really an item. He’s a fictional character, the star of De Vuelta al Barrio, and she’s a real person, a superfan hooked on the comedy-drama hybrid that airs daily in the South American country.

Our protagonists are separated by screens (television, smartphone), but they’re nonetheless connected.

The short film “shows us the absolute essence of what happens between viewers and their favorite TV series,” according to the agency, which uses the tagline, “Let’s get closer,” on the video’s final frame.

“The emotional reason why we go to TV everyday, at the same time and on the same channel, is because of that close relationship that is generated between us and the endearing characters of the series,” says Charlie Tolmos, the agency’s ECD. “This idea lives at the exact crossroads of entertainment and pop culture in the country.”

Within a day of its release, the spot racked up 1 million views with 100% positive brand sentiment, impressive numbers even considering the third-season show’s loyal following of 1.3 million viewers an episode.

CREDITS

Client: América Television
CMO: Jacques Aragonés
Brand Manager: Ana Paola Mazuelos

In-house Art Director: Mauricio Torres

Pr Manager: Mariana Ibarcena

Agency: Circus Grey

CEO: Pedro José de Zavala
CCO: José Luis Rivera y Piérola

Executive Creative Director: Charlie Tolmos
Creative Director: Yasu Arakaki / Rodrigo Melgar

Head Account Manager: Zinka Mendoza
Account Director: Jackeline Sztrancman
Account Supervisor: Vanessa Ortega
Account Executive: Alejandra Cardenal

Head of Production: Renzo Talavera
Group Executive Producer: Claudia Alvarez
Assistant Producer: Ximena Rojas

Production Company: Rebeca
Director: Manuel Oxenford
Executive Producer: Alejandro Noriega
Production Manager: Karen Nolte
Assistant Producer: Maria Fernanda Mendoza
1st Assistant Director : Eduardo Bezerra
2nd Assistant Director: Renato Arestegui
DOP: Julian Amaru Estrada
Gaffer: Lander Torres
Focus Assistant: Nicolas Lastschenko
Camara Assistant: Carlos Ezeta
Video Assistant: Sergio Peña
Data Manager: GianCarlo Segovia
Art Director: Coco Miranda
Productora de Campo: Oh Margot
Art Producer: Cecilia Herrera
Costume Designer: Claudia Mansillas
Makeup Artist: Nery Romero
Casting: Zebra
Off-Line/ Editing: Rossana Samanamud/Makaco
On-Line / Color: Makako

Sound and Music Designer: Zumba

Cover Lead Singer: Arianna Fernández
Original Music: Fantasy by Autocontrol

Production America Television

Head of Production: Estela Redhead
General Manager and Series Scriptwriter: Gigio Aranda
Executive Producer: Cristian Rocha
Director of Photography: Carlos de la Cadena
Art Producer: Elena Ibarra
Costume Designer: Mónica Passapera
Makeup Artist: Edith Ávila
Makeup assistant: Erika Alata
Makeup assistant: Andrea Escobedo

Other Credits: Carlos Wilson, Rómulo Peralta, Bruno Fernández, Marcos Pilco

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The social network debuted an Ads Status Page with details on service disruptions

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