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When things just aren’t going according to plan–as things rarely have over the past year–wouldn’t it be nice of a squadron of superheroes showed up to set things right? In the…



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Viewers are getting a double dose of Rocket Mortgage Super Bowl ads this year. The mortgage lender created two 60-second spots featuring comedian Tracy Morgan, an action star, athletes…



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For the past two years, in celebration of Black History Month, agency owner Derek Walker has highlighted some of the industry’s most prominent and emerging Black talent. This year,…



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IBM has named software marketing veteran Carla Pi?eyro Sublett as senior vice president and chief marketing officer. Cited by IBM for her past work in revamping the brand focus for…



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Even for consumers for whom money is no object, the luxury world teases and entices with scores of items that simply cannot be had. Did those $2,200 Dior Air Jordans catch your eye over…



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There’s no question that the agency world is in flux, yet there is ample opportunity for shops of all stripes to carve out niches that lead to success. For its part, entertainment…



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Tuesday is one of the slowest days of the week for restaurants, but American Express and reservation management platform Resy are teaming up to speed things up. The two companies kicked…



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TikTok said Monday that it received Gold Standard 2.0 certification from IAB UK, marking the first time it has been certified by the industry body for digital advertising. The goal of…



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Amazon is returning to the Super Bowl for the sixth consecutive year with a combination that is likely familiar by now: Alexa and a celebrity guest. In a teaser posted on Instagram,…



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