McDonald’s and TikToker TisaKorean Drop a Sprite Anthem
The Sprite that is specifically served at McDonald’s nationwide has reached meme levels of notoriety thanks to its unique taste (a “crisp” note that some superfans credit to the…
Khara Wagner Is Anomaly LA’s New President
Anomaly is going through a period of change. Earlier this month, the shop became Bud Light’s agency of record, and it is gearing up for Web 3 with a global head of emerging…
Netflix Snags 2 Snap Execs to Run Advertising Division Ahead of AVOD Debut
Netflix finally found the strategic leaders for its upcoming ad-supported tier. Snap’s chief business officer Jeremi Gorman will join the streaming giant as president of worldwide…
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Peyton and Eli Manning Star in Ads for NFL’s Youth Program
Participation in youth football has been on the decline for more than a decade as parents concerned about concussions and other injuries have steered their kids toward other sports. The…
A Liquor Brand’s Challenge: When Marketing a New Spirit Requires Building an Entirely New Category
Is it gin? Is it mezcal? Is it rum? Those are among the questions an initial imbiber of Empirical might ask on their first encounter with the alcohol brand released this summer. The…
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Facebook: How to Use the Add Yours Sticker in Reels
Meta recently added the Add Yours sticker to Reels on Instagram and Facebook. The Add Yours sticker allows a creator to share a prompt with their viewers that encourages them to create…
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Marketing Morsels: Omnipresent Doritos, a Taco Bell Metaverse Wedding and Oscar Mayer Cold Dogs
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Doritos, Doritos everywhere, nor any bite to eat Doritos is…
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Macallan, Bentley Motors Partner for the ‘Macallan Horizon’
British luxury car maker Bentley Motors and single malt Scotch brand The Macallan teamed up last year on a sustainability initiative focused on reducing their carbon footprints and…
Sephora to pay $1.2 Million for Violating California’s Privacy Law
California Attorney General Rob Bonta announced today that the state reached a settlement of $1.2 million with Sephora for breaching the California Consumer Privacy Act (CCPA) where the…
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How One Influencer Management Platform Streamlines Connecting Marketers With Creators
John Spannos was in the right place at the right time when influencer marketing took off. “I got lucky,” he said of being made one of Instagram’s suggested users. That helped Spannos…
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