McCann Worldgroup Launches New Sustainability Dashboard
McCann Worldgroup has announced a new sustainability dashboard, the Green Tracker, to measure progress as it works to decarbonize its business.
The dashboard will offer a real-time…
Make the Most of the Marketing Mix Modeling Renaissance
An old marketing industry technique is seeing a resurgence in popularity these days: MMM. Marketing mix modeling, sometimes referred to as media mix modeling, measures the impact of a…
Tracking Marketers Taking New Roles Across Europe
Marketers on the Move is an ongoing monitor of the new roles being taken on by marketers as they advance their careers around Europe. We look at who is going where and to do what for…
How to Turn On Open to Work
LinkedIn’s Open to Work feature allows users to tell other LinkedIn members and/or recruiters that they’re interested in new work opportunities. Users can decide whether this…
With Customer Experience, Don’t Confuse Speed With Ease
With the click of a button, you can buy almost anything under the sun from millions of sellers and have it on your doorstep in two days. Going to the airport? Download an app and skip…
Durex and Diesel Build a Mountain of Condoms and Much More
Diesel earned its brand provocateur status through decades of surprising stunts and taboo-busting ads, and its latest collaboration with Durex shows it’s not stopping now.
The Renzo…
How a Condom Brand Aims to Break Women’s Health Taboos
It started with an awkward run-in with a boss. In 2017, Farah Kabir was working as an investment banker at Goldman Sachs when she popped into a store on her lunch break to pick up a…
Restaurant Chain Nando’s Wants Gen Z’s Attention Now
To convey the unique experience of eating in a Nando’s restaurant to Gen Z consumers, the U.K. chain has introduced a new brand platform, “This Must Be The Place,” to promote it…
Coltrane Curtis on What Really Makes a Creator Influential
Coltrane Curtis tracks down talent who would be left largely unfazed if social media suddenly ceased to exist.
The founder and managing partner started his influencer marketing…
‘Fully Funded’ Cannes Lions Talent Scholarships Launched
One-hundred thirty underrepresented members of the global creative community and emerging talent will be given access to Cannes Lions through its new scholarship, the organizers have…