At one point in her Social Media Week session on in-house social intelligence, GSK’s insights and analytics lead Tina Tonielli displayed a slide with the company’s most-famous…
“Our approach is always: We don’t know anything,” said CEO Mike Cessario about bottled water company Liquid Death’s TikTok strategy. “We don’t know what’s going to work. The thing we…
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In its presentation at the 2021 IAB Digital NewFronts, Vevo made its case for the enduring power of highly-produced music videos in its pitch to brands and agencies. With the tagline…
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The language that informs the bulk of Mother’s Day-related marking tends to hit the same key notes. Mainly, Mother’s Day is lauded as a time to celebrate the strong women in our…
Like its namesake character in HBO’s latest fantasy action series, there’s more to the network’s promotion for The Nevers than first meets the eye. A “gifting experience” with a…
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Facebook shared details on its response to the wave of Covid-19 that has been taking its toll on India. CEO Mark Zuckerberg said earlier this week that the company is teaming up with…
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The “G” in iconic Austin agency GSD&M has fallen silent. GSD&M co-founder Steve Gurasich died in his sleep last week at the age of 73, just months ahead of the Omnicom agency’s 50th…
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Publishers often have a love-hate relationship with their comment sections: They are a signal of reader loyalty, but they can also devolve into toxic cesspools if left unmoderated,…
The decades-long relationship between insurer State Farm and entertainment conglomerate NBCUniversal came in handy during the early days of the pandemic. Both companies were searching…
Afterpay opened the doors to The Dropshop by Afterpay, which unlocks access to limited-edition, exclusive experiences, merchandise and offers from the “Buy Now, Pay Later” payments…
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