The Pinterest Marketing Partners Program Added a Shopping Specialty
A new Reporting API is being tested » Read More
On the Adweek Podcast: What We Expect From This Year’s Cannes Lions
More media, new players and winners with cultural spine » Read More
Using Partnerships to Reimagine Creativity
Opinion: Reinventing advertising at a time when change is needed » Read More
Digital Advertising Growth Will Slow This Year, Magna Report Predicts
TV ad spend remains ‘resilient’ as other traditional platforms see more dramatic losses » Read More
Oatly Used Many Strategies to Succeed in the U.S., but a Marketing Department Wasn’t One of Them
As the president of Mattson, a food and beverage consultancy based in Silicon Valley, Barb Stuckey is perennially on the lookout for new brands that consumers can eat or drink. […]
Editor’s Letter: It Takes More Creativity Than Ever for a Brand to Break Through
Take oat milk, for example A Year of Brandweek: Since reviving the title in 2018, we’ve charted the breakthroughs, successes and necessary evolutions of brands like Away, Nat Geo, Casper […]
Gayle King Will Open Cannes’ Most Ambitious Diversity and Inclusion Program to Date
While the number of panels and sessions related to diversity and inclusion have increased over the years at Cannes Lions, less than 2% of attendees are people of color or […]
Facebook Announces Changes in Agency Partners Ahead of Cannes Lions
Expanded roster includes Ogilvy, Droga5, Leo Burnett and BBDO » Read More
How the New York Public Library Brought Novels to Instagram With Unexpectedly Huge Results
Insta Novels, a Cannes Lions favorite, grew followers 75% The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to … Instagram? And specifically to […]
Mindshare’s New In-House Lab Uses Brain Activity to Evaluate Ad Effectiveness
Initial research suggests consumers prefer audio over visual stories » Read More