When Tim Ellis arrived at the NFL as its CMO in 2018, his plans were ambitious and the path was clear. Embracing what Ellis calls a “helmets off” strategy, the focus was not just on…
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Around six months into his new role, GroupM North America CEO Kirk McDonald is looking ahead at what the changes of 2020 mean for the year ahead. McDonald joined 2021 Outlook yesterday…
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The Richards Group went through a round of layoffs at the end of last year, which the agency said affected about 15% of staff. According to its LinkedIn, the Dallas-based shop employs…
The National Hockey League introduced its second group of NHL Power Players Friday. NHL Power Players is an advisory board of fans between the ages of 13 and 17, enabling them to bring…
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The Major League Baseball Players Alumni Association added on-demand athlete marketplace Icon Source to its roster, opening up opportunities for more than 150 former Major League…
When we first launched Adweek’s Super Bowl Bot last year, the goal was to see whether the most sophisticated text generation AI at the time could write a plausible pitch for a Super…
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Another Super Bowl baby enters The Big Game for the first time. DraftKings, the daily fantasy and online sports booker, will appear in the Super Bowl, running two 15-second ads that’ll…
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Perhaps no company was better positioned to succeed as the world first entered a new normal last year than Zoom. The teleconferencing service’s accessible free-mium model made it the…
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Twitter is stepping into 2021 with two new themes to lead its marketing approach: complexity and imperfection. Leslie Berland, Twitter’s CMO, announced the company’s brand refresh in a…
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If you have an opinion on Facebook’s decision to indefinitely suspend the Facebook and Instagram accounts of former President Donald Trump–and really, who doesn’t?–you can now share…
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