Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here’s how you can craft listings that truly speak to your audience. Read the full article at MarketingProfs
You’ve built your marketing career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You’ve mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice commerce? Read the full article at MarketingProfs
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There are a few reasons that pizza is one of the most popular dishes in the world. Not only is it the culmination of some of the best foods—bread, sauce, and cheese rarely steer you wrong—but its very design encourages sharing with others. Even if the “perfect pizza” looks different for each individual, a decent pizza can double as a unifier, bringing all walks of life together. It may sound silly, but sharing a pizza can really provide a sense of belonging, and everyone deserves to feel like they belong from time to time.
The idea that belonging is the best ingredient is what has made MOD Pizza one of the most compassionate and fastest-growing restaurant chains in the country. With over 450 locations, Seattle-based MOD Pizza has cultivated a brand synonymous with progressive hiring, employing large numbers of second-chance (those looking for work post-incarceration) team members and people with intellectual and developmental disabilities (IDD).
To help spread their message of inclusivity, MOD Pizza has partnered with Best Buddies International, a non-profit organization that fosters leadership and connective opportunities for people with IDDs, and creative agency Observatory to create a book titled All Pizzas Welcome.
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