The National Advertising Division regulates false advertising disputes
It’s the first time a brand has been integrated into the segment
Each of the 17 boats represented a UN Sustainable Development Goal
part of the Cannes Lions, with an award named after them (won by Clemenger BBDO Melbourne and Finch Melbourne this year).
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Larger dispensers are part of a corporate sustainability drive
This Weekly Wrap episode is all about people. Why aren’t superstars key to great teams? Is Allstate’s new content internal team in good hands? How do you create a content team powerhouse? And what’s Agile got to do with it all? Continue reading
The post The Weekly Wrap: Your Content Team Doesn’t Need Superstars. It Needs This. appeared first on Content Marketing Institute.
How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy. Learn how Away did that and more with content, making its co-founder a B2C Content Marketer of the Year finalist. Continue reading
The post No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist) appeared first on Content Marketing Institute.
Seven years ago, Red Hat’s content and communications team was isolated. Laura Hamlyn set out to change that and make the team matter to the business. Now, she is a finalist for 2019 B2B Content Marketer of the Year. Continue reading
The post Content Leader Takes Team From Silo to Powerful Presence (B2B CMY Finalist) appeared first on Content Marketing Institute.
Now is a great time to evaluate your content marketing. If your program isn’t yet where you want it to be, now’s the time to start making some tweaks. Here’s a refresher of CMI’s 2019 research and resources to help. Continue reading
The post 5 Actions Backed by Research to Improve Your Content Marketing appeared first on Content Marketing Institute.
Content marketers talk a lot about “good” content. We poke every which way to figure out what makes it perform. And yes, keywords, CTA, etc. are important. But it all comes down to making our content as easy to use as possible.
The post Successful Content Is Ridiculously Easy to Use appeared first on Content Marketing Institute.
What if rules foster better creativity? How great must your content be to get personal data from consumers? Why does a brief predict first draft success? All those questions and more will be answered in the Weekly Wrap. Continue reading
The post The Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints appeared first on Content Marketing Institute.
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