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Regulators have been forced to push back against some industry giants
online ad auctions leak web users’ sensitive data.
“We looked at the governance controls and technical components [of RTB protocols], and we thought the controls were just not robust enough,” he told attendees.
Shah further explained that in the coming months the ICO will start to make some judgment calls as to who is—and isn’t—serious about data privacy.
“You know, if this was a beach and [ad tech was] just sitting there chilling, I’d tell them that the tide is about to come in,” he added.
Meanwhile, IAB Europe has attempted to mediate the industry’s various competing interests with the drafting and publication of the Transparency Consent Framework, an initiative that got off to a stuttering start as Google failed to get on board upon initial publication.
However, even as these initial rifts have been healed and the industry conducts pilots to establish a more agreeable way to conduct data flows in the guise of TCF 2.0, some in the sector are questioning the fundamentals of how the industry operates.
Mathieu Roche, CEO of ID5, said a lot of ad-tech vendors currently rely on legitimate interest as their means of GDPR compliance. But that is very soft ground, he said, adding that “the days of all-you-can-eat data” will soon be numbered.
“I think there’s a new way of thinking, which involves redefining the way we access data. A lot of people will have to work out how they can offer access to data without necessarily offering access to identity,” explained Roche.
Breaking down how younger consumers participate in the sharing economy
Lorraine Twohill shares advice gleaned from some of the tech giant’s recent initiatives
Inside ABC, CBS, Fox and NBC’s decision to reembrace a single fall TV premiere week
“There’s a seasonality to broadcast television. It’s one of the unique and special things about it, so we’re leaning hard into that,” said Burke, adding that ABC viewers grew up on broadcast TV.
With so many other outlets fighting for viewer attention, a single premiere week “creates an event-type atmosphere for broadcast television, where one show premiering the week of Oct. 20 is much harder to build a lot of momentum around,” said Law.
Plus, with so many delayed viewing options, audiences no longer worry about having to choose between multiple shows premiering at the same time. “It brings back what broadcast television always was, and in a way, how people still think about it,” Law continued.
This especially applies now that CBS and NBC are no longer forced to disrupt their fall lineups as a result of broadcasting a partial Thursday Night Football package, which caused some of their fall debuts to delay until November. In 2016 and 2017, “the Thursday night comedies had to time-period share with Thursday Night Football,” said NBC Entertainment co-chairman Paul Telegdy.
CBS, however, said it might not stick to a single fall premiere week every season.
“Some years, depending on the strength of your nights, you might want to take more of a rolling thunder approach across a traditional premiere week,” said Kelly Kahl, CBS Entertainment president. “And some years, you just think it’s more advantageous to wait two or three weeks to put some shows on.”
Then again, as CBS and its other broadcast rivals have shifted from airing in-season repeats to as many original episodes as possible, “the sooner you can start the shows, the sooner you can make some room to get another show on,” said Kahl.
The actions are part of its Cambridge Analytica-inspired investigations of developers
All 70 Fetch employees will become part of the iProspect team
Many tweeted about followers, likes and longevity on the platform
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The post The Weekly Wrap: All About How to Win at Presenting appeared first on Content Marketing Institute.
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