Smart Content Strategist Goes Way Beyond ‘Dummies’ for Salesforce (B2B CMY Finalist)

Heike Young creates content reflecting a research-driven, customer focus that fits in a cross-platform plan supported by employee engagement. Learn more about why this Salesforce content leader is a Content Marketer of the Year finalist.

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2020 Content Marketing: What’s Clear and What Needs to Be in Focus

If hindsight is 20/20, then this article offers both hindsight and foresight. Over 25 CMWorld 2019 speakers put on their 2020 content marketing glasses to see where marketers are passing the vision test – and what’s still blurry.

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Not All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Home

The financial impact of ad fraud is expected to total $5.8 billion worldwide this year, invalidating 8% of display and 14% of video ad impressions, according to the Association of National Advertisers’ latest annual report.

And while the conventional wisdom is that those crimes are perpetrated by foreign entities, multiple sources told Adweek that law authorities are beginning to zero in on U.S. soil and that those perpetrators are aided by programmatic players eager to legitimize their role in the often murky world of ad tech.

While few people would speak on the record—due in part to the sensitive nature of ongoing legal cases and investigations—many in the industry indicated that the myth of the foreign bogeymen defrauding the U.S. ad industry of its hard-earned dollars could soon erode, as uncomfortable truths are aired in public.

The gateway Methbot report

Last year saw the culmination of a year-and-a-half project known as Project 3ve, with the Federal Bureau of Investigation’s Cyber Division helping to issue a series of indictments widely recognized as one of the industry’s most high-profile attempts to combat online ad fraud.

The Project 3ve indictments, unsealed last November, were the culmination of an investigation first spurred by claims made in a December 2016 report from bot detection company White Ops. The report alleged that in an operation known as Methbot, a Russia-based network of cybercriminals employed different techniques than the “normal means of ad fraud,” infecting users’ machines with malicious code to generate fake ad impressions to pull off the biggest ad fraud on record.

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