Seed’s affiliates are required to take the course and pass the exam
anti-vaccination theories. Plus, she said, with this approach to partnerships, Fountain feels even more proud of working with Seed. She’s not sure if brands will follow in Seed’s footsteps, but said there is a movement “towards transparency” from brands.
“[Seed University is] the first of its kind and the only of its kind,” Fountain said. “It’s unprecedented in social media partnerships.”