Businesses worldwide are jumping onto technological advancements and changes in marketing. If you’re not prioritizing digital marketing, you’re merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today. Read the full article at MarketingProfs

Companies aren’t living, breathing things, so they must communicate their personality and identity–their brand–through design elements. Which is why design and branding are inseparable. See how that process works, along with a couple of good examples. Read the full article at MarketingProfs

Social media marketing is more than just posting stuff and waiting for miracles to happen. Organic social media reach is all but dead. That’s the reality we have to deal with. Here’s how you can conquer that reality in seven steps. Read the full article at MarketingProfs

Ready or not, your customers want and expect personalized communications from your brand. Thankfully, there’s a five-step framework you can use to kick your email marketing up a notch. Here’s how. Read the full article at MarketingProfs

Hiring and scaling your team can be daunting. Making a hire and then discovering it was the wrong one can be extremely costly: in terms of time, money, resources, and–less obviously–team morale. When hiring, here’s what you need to consider to do it right. Read the full article at MarketingProfs

Sales leaders and front-line salespeople agree that prospecting is their top challenge, but after that they disagree on the most difficult aspects of their jobs, according to recent research from RAIN Group. Read the full article at MarketingProfs

Only about half of LinkedIn users have a complete profile; yet, those who have a complete, optimized profile are about 40 time more apt to receive a job opportunity via LinkedIn. For all you need to know to create a highly optimized LinkedIn profile, check out this infographic. Read the full article at MarketingProfs

You’ve likely sat through dozens of terrible presentations–and you’re right to feel you were robbed of your time. Avoid subjecting your own audiences to the same fate with your own presentations: Apply these content marketing principles to create and deliver stellar presentations. Read the full article at MarketingProfs

In B2B marketing, customer relationships can span many purchase cycles and require long-term care and maintenance. ABM can help you keep your best customers in your orbit and coming back for more. See how–including how marketing automation can make ABM a piece of cake. Read the full article at MarketingProfs