Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don’t appear in controversial contexts. Brands’ usage policies, partnerships, and even political campaign contributions are now in play. Here’s advice on how to keep your brand safe. Read the full article at MarketingProfs
There’s a reason account-based marketing is exploding in popularity among B2B marketers. It’s because ABM is making B2B marketing more effective than ever. Having seen firsthand what ABM can do, seven B2B marketing leaders offer advice and insight on how to boost your ABM efforts. Read the full article at MarketingProfs
Leaders of small and midsize businesses say the top personal characteristics necessary for running a successful firm are self-discipline, people skills, and passion/drive, according to recent research from Salesforce. Read the full article at MarketingProfs
Accusation follows news of motion to dismiss
The carrier seeks to humanize the power of boosted wireless speeds
robotic surgery, education and traffic coordination. Its most high-profile example of this tack was a Super Bowl commercial this year in which the carrier united NFL players (and one coach) with the various first responders who had saved their lives thanks in part to timely communication.
“We look for partners, like Medivis, who will be able to work with us to utilize the capabilities of 5G as a tool to positively shape the future,” McKechnie said. “Our core focus has always been to find innovators and entrepreneurs who will use our network capabilities to do more new and more good.”
Agency: McGarryBowen New York
Production Company: Park Pictures
Director: Christian Weber
Post-production/editorial: Cut Run
VFX company: The Artery
Sound: Sonic Union
The social network had been relying on FIDO U2F for nearly one year
Investment brings Firefly’s total to more than $51 million
Geoff Edwards and Chuck Monn are now ecds at TBWAMAL
Pinterest said the Progressive Web App “brings the full Pinterest experience” to Windows, including saving ideas, browsing Pins and tapping Pinterest’s visual discovery engine in topics including food, style, home and beauty ideas.
Once the app is downloaded and installed, Windows users can access it via the Start menu, the taskbar or a Live Tile (for Windows 10).
The company aims to have a bigger presence in events with the appointment of Liz Morley-Ehrlich