In the digital landscape, consumers are looking for immediate gratification. That’s why chatbots have taken the internet by storm. Slightly different than live chat — where a real human is behind the dialogue — chatbots work to simulate realistic conversations with website visitors in an effort to help them get what they need quicker and more accurately. Chatbots are making big impacts on major industries – and you can definitely expect these artificially intelligent friends to pop up everywhere.
Due to rapid development in 2018 alone, chatbots are already smart enough that they seem very human. With chatbots, conversational marketing facilitates a more human way to create leads for your business. Chatbots can also help businesses cut costs, such as on actual humans facilitating communications with potential leads. According to Juniper Research, chatbots are expected to help cut business costs by $8 billion dollars by the year 2022.
Chatbots are also influencing the way companies are reaching consumers. According to Gartner, by the year 2021, 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. Also, by the year 2021, Gartner reports that “conversational AI-first” user experience, or CUX, will be adopted by most enterprise organizations.
Here are some helpful platforms to look into to create your companies chatbot:
This HubSpot tool allows its users to create and customize their own bots without having to know any code.
Targeting enterprise organizations, BotCore has multiple bots designed for different business needs. These include SIA Bot, a sales intelligence assistant, MeshBOT, the world’s first chatbot for SharePoint Intranet, and IT Helpdesk Bot, which helps improve helpdesk response rates.
Similar to HubSpot, Drift’s chatbot is essentially a personal assistant for your website. It can be used to answer your visitor’s questions, book meetings with someone on your team, and even qualify leads without a form.