Linkedin is an important social media platform for businesses, particularly those whom are B2B. A great starting point to building a Linkedin company page audience in encouraging engagement with employees. Every employee should link to the company page on their profiles, as well as share content posted on the company page on their individual pages. Additionally, adding a link to a company Linkedin page on employee email signatures also assists in building the right audience.
Forbes has a helpful article on 50 Ways to Get More Linkedin Followers. Read more.