Edelman Digital’s annual trends makes predictions for the major changes in digital marketing for 2017. ¬†Overall, quality, interactive content will continue to be a commodity for brands and consumers, in which standing apart from the crowd will continue to be important on multiple dimensions. The trends include the following:

  • Conversational experiences
  • Immersive content
  • Influencer marketing
  • Blockchain
  • B2B

Read the full article here.